The Hardware Requirements For A Social Wifi Network

السبت، 30 مايو 2015

By Victor James


These days many consumers, restaurants and retail establishments have adopted the use of WiFi or Free WiFi hotspot services to their customers in the greater Toronto area. While offering free WiFi and mobile hotspot services to your customers is a must and a necessity in the mind of the consumer. A recent study & survey was conducted in the streets of Toronto to see how many consumers of the ages between 17yrs of age & 65 years of age would expect a retail or restaurant establishment to have free WiFi services. Age groups between 17rs and 45yrs reported a 90% yes or agreed that offering a Free hotspot service is a must for any type of hospitality environment. Group ages between 46 years and 65years of age reported a 70% yes it should be offered and a 30% no/doesn't matter response.

With the retail and restaurant establishments who currently offer a free WiFi system run into a number of challenges and security implementations that the USA and Canadian government . These governments are looking to put strict policies on offering free WiFi services. Many organizations who are providing "Free Hotspot Zones" should follow certain security restrictions of not allowing their customers to browse certain restricted websites. This is usually offered by hosting a controller type of environment that has the capabilities of content filtering.

Connectsim has been deploying managed wireless services for the retail and restaurant market for years. They have a proven solution that has worked for many years. Hardware providers would offer you only the hardware to start a splash page design that connects you to a splash page wireless offering but it lacks the social content. The most effective way to capture and engage your loyal customers is to offer the social media log in to a free wireless network zone.

We've worked with many technology advisers and the best route or choice is to select a company who can manage all the aspects of your social WiFi campaign. Connectsim.ca a local based company in the greater Toronto area offers a unique package that we haven't seen. They offer you a fully managed WiFi social media solutions as well as corporate branding, signage and social media management. Connectsim.ca will print you a 33"x 80" vinly roll up banner that displays your new WiFi social network with new specials or offerings you. They provide you a new restaurant design menu and on each page has a "free WiFi Zone icon", they also provide you witih Free high end glossy coasters (not cheap ones) that displays a message to log into the WiFi zone with your social media account of choice (Twitter, Facebok or LinkedIn). They also create you a Facebook website and Twitter Website as well as manage it throughout the year. This is just part of the package we've seen from them. They also incorpoate an SEO package that includes 3 keywords to be optimized when you sign up with their mid to high level packages. Their packages start at $299/month.

Now back to the topic of other hardware you will need and licenses. For the social WiFi network you'll just need a WiFi router that is supported by the company and a license for each sensor. A sensor is also known as a WiFi router or wireless access point. The typical license costs for a sensor ranges from $25 - $50 per month. We don't recommend purchasing a router for a social media WiFi campaign. We strongly recommend going with a managed service program such as Connectsim.ca offering. The reason being is because you don't have to worry about firmware upgrades when your social WiFi application gets upgraded. You don't have to worry about maintenance, configuration or replacement. Connectim's offering will replace the device if it goes down.

So to summarize the hardware needed for a social WiFi zone depends if you'll be hosting it with a VAR (least start up costs and set up is fast), if you'll purchase the hardware yourself (needs a expensive controller, expensive router and extensive knowledge to set up). The last alternative route you can deploy is a cheap WiFi router but it will still cost you roughly $200-$400 to purchase plus licenses, as well you will need to purchase additional equipment to filter out content and bandwidth and to manage campaigns. The smart choice to deploy a social WiFi campaign is to select a managed service provider.




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