There is a difference between the usual direct marketing and interactive marketing. The interactive is able to react to the way potential customers respond to previous ads. It typically has two to twelve times more more impact. The atlanta interactive marketing is trigger based and proven to be lucrative.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
Like other new ways of doing business it has multiple names. Some call it event driven. Others call it trigger based. It can be referred to by either name. Both refer to interactive marketing.
Business to business or business to consumer ads are effective using this interactive tactic. Whether the profit from one sale is high or minimal, it is all profit. Interactive tactics are now a regular tool used by advertisers.
Business to consumer and business to business can both get a good response to these ads. Profits are made from both low priced merchandise and high priced. It is another tool for both to make use of.
Rather than sending out descriptions of new cookbooks to everyone, they send them to people who just bought a cookbook. They do not waste effort by sending them ads offering baby products. They do not send ads to non-profit organizations that do not buy books.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
Sometimes people feel they are being stalked. If they get angry enough they will retain the name of the product and refuse to buy it in the future. This will work against the business doing the advertising. Remember not to send a flood of email advertisements to one individual.
This marketing tool brings good return on investment. They maintain data banks that help them decide who to send emails to. They benefit by selecting only those who showed interest in what they sell when they ordered the first time.
Like many new concepts it has more than one name. It can be referred to as event driven or trigger based. Both refer to the company doing the advertising being able to react directly to what the potential customer does after reading it.
Like other new ways of doing business it has multiple names. Some call it event driven. Others call it trigger based. It can be referred to by either name. Both refer to interactive marketing.
Business to business or business to consumer ads are effective using this interactive tactic. Whether the profit from one sale is high or minimal, it is all profit. Interactive tactics are now a regular tool used by advertisers.
Business to consumer and business to business can both get a good response to these ads. Profits are made from both low priced merchandise and high priced. It is another tool for both to make use of.
Rather than sending out descriptions of new cookbooks to everyone, they send them to people who just bought a cookbook. They do not waste effort by sending them ads offering baby products. They do not send ads to non-profit organizations that do not buy books.
This allows emails to go to those who purchase new books. It is easy to get them to browse a website offering books. Sending emails to off-road racing aficionados is less likely to result in attracting them to a website selling books.
These tactics do have several drawbacks. The campaigns require a knowledgeable individual to plan them. They can only target the correct audience after detailed planning. A potential customer may be annoyed at getting ten offers to buy new shoes just because she purchased two pair recently.
Sometimes people feel they are being stalked. If they get angry enough they will retain the name of the product and refuse to buy it in the future. This will work against the business doing the advertising. Remember not to send a flood of email advertisements to one individual.
This marketing tool brings good return on investment. They maintain data banks that help them decide who to send emails to. They benefit by selecting only those who showed interest in what they sell when they ordered the first time.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta automotive search engine marketing he suggests you click here for more information.
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