Any online marketing company will tell you that rebranding comes with a level of risk. This is especially true for brands that have been around for decades, one of the most recognizable being Dunkin' Donuts. It, too, had gone through a noticeable rebranding cycle this past September. With the following information in mind, you'll have a better understanding of the change in question and the long-term impact that it could have.
For those that haven't been keeping up with the news, Dunkin' Donuts announced, in September, that it would be changing its iconic name. Since then, it had been referred to simply as "Dunkin'." For many people, this change is egregious, as they may not think that something so iconic should be changed. Others may regard it as a waste of time. However, it's a significant change, which the likes of fishbat.com will be able to attest.
One of the reasons why Dunkin's name change is significant is the products that the restaurant offers. While donuts might be what most people think of, the majority of adults step inside so that they can get their drinks. To be more specific, they enjoy the coffee, which comes in an array of flavors. In fact, the coffee in question has become so popular that people can buy it in stores. Why should Dunkin' focus so much on donuts when its beverages are arguably just as popular?
The name change can also be viewed as a byproduct of the changing business world. The biggest brands in the world tend to be short in name, which makes sense, as this makes them easier to remember. Apple, for example, is instantly recognizable. The same can be said for Target, one of the biggest retailers in the world. Dunkin's name change seemingly follows suit. It will become more current, not to mention more recognizable, to the world at large.
To say that Dunkin's name change received attention would be an understatement, both positive and negative, but it's easy to see why it was done. It's a brand that needed a change, albeit a slight one. It also doesn't hurt that most people, at least in America, already referred to the restaurant as "Dunkin'" in casual conversation. Furthermore, the majority of the company's branding will remain the same, from its recognizable typeface to its iconic pink and orange color scheme.
For those that haven't been keeping up with the news, Dunkin' Donuts announced, in September, that it would be changing its iconic name. Since then, it had been referred to simply as "Dunkin'." For many people, this change is egregious, as they may not think that something so iconic should be changed. Others may regard it as a waste of time. However, it's a significant change, which the likes of fishbat.com will be able to attest.
One of the reasons why Dunkin's name change is significant is the products that the restaurant offers. While donuts might be what most people think of, the majority of adults step inside so that they can get their drinks. To be more specific, they enjoy the coffee, which comes in an array of flavors. In fact, the coffee in question has become so popular that people can buy it in stores. Why should Dunkin' focus so much on donuts when its beverages are arguably just as popular?
The name change can also be viewed as a byproduct of the changing business world. The biggest brands in the world tend to be short in name, which makes sense, as this makes them easier to remember. Apple, for example, is instantly recognizable. The same can be said for Target, one of the biggest retailers in the world. Dunkin's name change seemingly follows suit. It will become more current, not to mention more recognizable, to the world at large.
To say that Dunkin's name change received attention would be an understatement, both positive and negative, but it's easy to see why it was done. It's a brand that needed a change, albeit a slight one. It also doesn't hurt that most people, at least in America, already referred to the restaurant as "Dunkin'" in casual conversation. Furthermore, the majority of the company's branding will remain the same, from its recognizable typeface to its iconic pink and orange color scheme.
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