When you were marketing, in the old days, you spent a lot of time writing notes on paper with a pen or pencil. You sent drawings, through the mail, drawn with a pencil or India ink. You spent quite a bit of time on the phone and do not even think about the time you spent, online, at the post office. That is why you can breathe a sigh of relief when you hear about all of the marketing automation systems that are available, now.
One of the first of these systems, of course, is the computer. It made possible the computing of things that you used to have to do on a pad of paper. It also made it possible to print individual letters or labels with mail merge so as to save you some time in your mailing procedure. You still had to get them in the mail and you could nothing about finding out if the address was bad, unless you paid more for the service.
The way to access all of the automation that is waiting for you to use is through the Internet. The ability to market to the entire world will make anyone looking for wealth, through marketing, take notice. Gaining customers from all over the world makes the efforts you made, in your neighborhood at your corner store, pale in comparison.
Since things are offered for sale on websites or blogs, they must have a lot of information to convince people to learn about you and make a decision to buy. This means some of the automated processes you have access to will help you populate your websites with content. The software that does this can be set up and it will scour already published material and select some for inclusion on your site.
The one automated system that no marketer wants to do without is an auto responder. This will capture an email address from a visitor by offering them something free in return. This email will go on your list and you can continue to give them valuable information and interest them in other products that can help them.
This email list is your pipeline to them in a relationship building way. This system takes an entire set of emails and delivers them, one at a time, as scheduled, so they can begin to trust you enough to buy what you recommend. This is that relationship building that delivers value as long as you do not try to force anything on them.
Some of the other systems available at a reasonable cost or even, in some cases, free are websites that will submit articles that you write to directories and other websites. These articles are a low cost way to get people interested enough to come to your site. This will get them interested in leaving their email address, so this whole thing starts, again.
The amount of time you spend in productive activities, apart from those that are automated allows you to create the wealth that you should be making. Those automated things happen while you are busy with the more productive side of things. All of this means you can spend your time working on the next big launch and going to the bank.
One of the first of these systems, of course, is the computer. It made possible the computing of things that you used to have to do on a pad of paper. It also made it possible to print individual letters or labels with mail merge so as to save you some time in your mailing procedure. You still had to get them in the mail and you could nothing about finding out if the address was bad, unless you paid more for the service.
The way to access all of the automation that is waiting for you to use is through the Internet. The ability to market to the entire world will make anyone looking for wealth, through marketing, take notice. Gaining customers from all over the world makes the efforts you made, in your neighborhood at your corner store, pale in comparison.
Since things are offered for sale on websites or blogs, they must have a lot of information to convince people to learn about you and make a decision to buy. This means some of the automated processes you have access to will help you populate your websites with content. The software that does this can be set up and it will scour already published material and select some for inclusion on your site.
The one automated system that no marketer wants to do without is an auto responder. This will capture an email address from a visitor by offering them something free in return. This email will go on your list and you can continue to give them valuable information and interest them in other products that can help them.
This email list is your pipeline to them in a relationship building way. This system takes an entire set of emails and delivers them, one at a time, as scheduled, so they can begin to trust you enough to buy what you recommend. This is that relationship building that delivers value as long as you do not try to force anything on them.
Some of the other systems available at a reasonable cost or even, in some cases, free are websites that will submit articles that you write to directories and other websites. These articles are a low cost way to get people interested enough to come to your site. This will get them interested in leaving their email address, so this whole thing starts, again.
The amount of time you spend in productive activities, apart from those that are automated allows you to create the wealth that you should be making. Those automated things happen while you are busy with the more productive side of things. All of this means you can spend your time working on the next big launch and going to the bank.
About the Author:
Find an overview of the advantages you get when you use marketing automation systems and more info about the Otto system at http://www.sonician.com now.
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