You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
Marketing companies act as agents of the company trying influence consumer behavior. In this regard, the two function as one unit. Sometimes known, sometimes unknown to consumers, interactive advertising establishes two way communication where sellers learn about consumer tastes and behavior. The next email or ad that pops up on your Facebook page will be reflective of your preferences.
This two way dialogue between consumer and seller is best facilitated by the Internet. Within the Internet, social media is a strong component of conversational advertising. Although the consumer may not be fully aware he or she is communicating, they are in fact communicating with every click of their mouse. The old fashioned survey is another form of interactive advertising, but it is not as accurate or effective.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
Marketing companies act as agents of the company trying influence consumer behavior. In this regard, the two function as one unit. Sometimes known, sometimes unknown to consumers, interactive advertising establishes two way communication where sellers learn about consumer tastes and behavior. The next email or ad that pops up on your Facebook page will be reflective of your preferences.
This two way dialogue between consumer and seller is best facilitated by the Internet. Within the Internet, social media is a strong component of conversational advertising. Although the consumer may not be fully aware he or she is communicating, they are in fact communicating with every click of their mouse. The old fashioned survey is another form of interactive advertising, but it is not as accurate or effective.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta search engine visibility he suggests you visit his friend's for more information.
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