Attracting Customers By Using Unique Promotional Items

الخميس، 7 أبريل 2016

By Anthony Clark


Most businesses will need to do some kind of advertising to attract new business or to increase their current turnover. Advertising locally on radio or in the press is always a good idea and has proved successful for many companies. A lot of people now choose to use unique promotional items when they are trying to increase their annual profits.

Promotional items come in many different forms and it is important to select the correct type to suit your area of business. Many people use clothing such as shirts and hats with their company name on. Others will use music or video to promote their products and these can produce some good results.

If part of your marketing involves going to exhibitions or public events then handing out free promo things can be successful. Mini USB sticks with logos and phone numbers are a fairly new idea and are becoming very effective. Other recent additions to promotional merchandise are cell phone skins, tablet protectors and laptop bags with various types of company advertising on them.

Many of the big companies with huge budgets will use transport to advertise their business and services. Cars, trucks and trains have all been used for marketing and are a great visual way to promote a company. Other more extravagant and costly methods include aircraft and hot air balloons which have been customized to the companies design.

Giving away free merchandise is always extremely effective and is a great marketing tool for any business. Most food manufacturers and retailers will at some time give away samples of their wares to potential clients. Business that charge guests to go in have also used promotions such as kids go free if they are with an adult and this is getting more popular year on year.

If you are targeting children in an advertising spree it is essential that anything you give to them is safe. Only buy merchandise from companies that sell products that have passed the relevant safety inspections in your area of the world. Anything with small pieces should be avoided and an item that with anything sharp or made of glass is not recommended.

If you need to get items made to promote your company there are places that will make and print these. Many web sites now specialize in promotional tools and after emailing them with your requirements they can advise you and start a batch of your chosen items. It is worth speaking with them before ordering as they may have some useful ideas that you may not have thought about.

When using items to promote your company it is always better to use a good quality product if your budget will allow. Giving away something that breaks or wears out very quickly can have the opposite effect and this should be avoided. When you are using pieces of clothing it is very important to offer as many sizes as you can and in various colors especially if you are going to give it to potential customers.




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