How To Do Truck Advertising Right

الثلاثاء، 6 مارس 2018

By Rebecca Stevens


The efforts to introduce and solidify the presence of a product in the market are constantly advancing. New and creative avenues through which this can be done are getting discovered. Every company is just trying to gain an edge. The marketplace is cut throat. Truck advertising is one such avenue. Someone looked at a juggernaut and thought what an excellent product awareness tool that would be. That person was not wrong because it is, key performance indicators have provided proof of that. Numbers are never wrong.

Own no truck? Worry not, because there are companies that will take care of that problem. Some that will hire pout their delivery vehicles for that purpose and others that will provide the vehicle and ideas. The first ideas could be the use of vinyl sheeting. This is spread across the body of the vehicle much like a billboard. The other idea is to just paint on the body itself. One could also go for a more technologically advanced option. Use of an LED screen allows one to load the ad via USB connection.

The juggernaut can stay stationary. It is advisable to have it follow a strategically mapped out route though. The route constitutes areas with the most potential for a good market. The route can include a high traffic area during rush hour. The potential customers can feast on the ad while they patiently suffer the traffic.

As it is with all billboards, they are tasked with the responsibility to catch attention and maintain it for a while. They must communicate the message within a few seconds. The billboard must be designed in such a way that the beholder remembers the message days later. This means a very simple but bold design. Nothing intricate that will take attention away from the images. The writing should be kept minimal. Some very successful ads achieve with images only and no wording. They could also use sound.

The color scheme is also an important aspect of this. The color is instrumental in introducing the company and product. It must also make it easy for one to read or see the images even in the dark. The images used must be relevant to the message.

If one is hiring the vehicle, they must choose a reliable service. A company that will not go back on their word. A company that values the client and respects the terms of engagement. They must be professional and experienced in branding and advertising.

The cost of this must be put into consideration. Companies usually have a budget for this kind of thing otherwise the whole profit margin would go towards product awareness. The service firm chosen must be willing to give a free quote. One should ask about deals and discounts and their eligibility.

If the driver of said juggernaut cuts off other motorists and is rude, the product will get the wrong kind of attention. They will equate the product to rudeness and careless driving. This would be detrimental to the future of the product. One must therefore keep an eye on reviews for the company engaged.




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