The Benefits Of Co-Branding With Mastercard.

الأربعاء، 20 يونيو 2018

By Adele Robinson


Retail merchants always seek new ways to appeal to customers. Most of the time, this takes the forms of rewards or bonus points. However, it is often difficult to convince customers to come again hence there is the need to come up with a method that ensures that a retail merchant retains his customer base and at the same time giving them the best he has to offer in terms of bonuses and discounts.

The truth is you are not alone in this as there are several other retailers who face the same questions day after day. It is in response to this that we have the co-branded credit card program.

It is used to incentivize buying by the most loyal customers of the retailer by the reward of bonus points at selected intervals.The co-branded credit card is like any other credit card and can be used to shop anywhere however it is

Over the years co-branded credit cards have been on the increase and in 2014, it amounted to 31% of the total credit card purchases made in America alone.

There are numerous card issuing companies out there in the market, but of relevance to this article is the Mastercard co-branded credit card. Mastercard is a leading card issuing company with millions of outlets worldwide and there are ample benefits of partnering with MasterCard to co-brand your business. The benefits are endless and some of them include

Amongst the most notable benefits are Advertisements are easier and more personal since all Mastercard co-branded credit cards would also come with the logo of the particular retailer. Thus he has the opportunity to advertise himself to the customer anytime the co-branded credit card is used, hereby informing the customer of the retailer's services.

More Personal Conversation with Customers. By partnering with MasterCard on the MasterCard co-branding card program, you have the opportunity to inform your most loyal customers of your promotions and advertisements and there is an opportunity to introduce some of the new products being offered.

The customers get to have a card that is valuable. This might be attributed to the fact MasterCard is a universal brand and as such there is nothing a customer has to lose if he gets a Mastercard co-branded credit card. MasterCard can be used anywhere in the world, and this in turn makes the MasterCard co-branded credit card more valuable with each use.

This would enable a retailer review his marketing plan, and have a more effective marketing strategy.

Greater Card Value. Bearing in mind that Mastercard is a worldwide brand and with millions of outlets globally, it can be said that your Mastercard is very valuable. To this end its universal appeal and acceptance would lead to more customers shopping even overseas with their Mastercard co-branded credit cards.

With Mastercard co-branded cards, a retailer would be able to increase the purchasing power of the customers. This may take the form of discounts or bonus points The benefits of getting on a Mastercard co-branding card program are immense. It is hoped that retailers would not sleep on this wonderful opportunity.




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