Public relations can done in both positive and negative ways, which probably goes without saying. After all, the work you put out into the open can influence the perception of others, and the likes of Christina Kelly can agree. In order for this endeavor to be carried out with the utmost effectiveness, though, there are certain things that you should know. To be effective on the PR front, here are a few of the do's & don'ts that you should remember.
DO focus on writing content. The first thing to know about public relations - and the likes of Christina Kelly will tell you the same - is that content matters. You should make it a point to produce as much as you can, as long as it's engaging for the audience it's designed for. Otherwise, you run the risk of losing said audience, thereby hindering your effectiveness on the PR front. This is just one of many rules you should follow.
DON'T forget to connect with others. One of the best things about social media is that it allows us to connect with people in the industry. As someone who's looking to improve their PR, you should do the same, making the most out of channels like Facebook, Twitter and LinkedIn. By doing so, you'll stand a greater chance of reaching public relations success. It also doesn't hurt that said connections can open other doors for you.
DO consider adding video as well. Another way to engage your audience, according to Christina Kelly, is with the inclusion of video. This type of content is not only engaging, but it can be tailored to fit your every need. Ideally, you'll want to make sure that this type of content is made short and sweet, so that it can be easily digested. By doing so, you'll make an even bigger splash when it comes to your public relations efforts.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
DO focus on writing content. The first thing to know about public relations - and the likes of Christina Kelly will tell you the same - is that content matters. You should make it a point to produce as much as you can, as long as it's engaging for the audience it's designed for. Otherwise, you run the risk of losing said audience, thereby hindering your effectiveness on the PR front. This is just one of many rules you should follow.
DON'T forget to connect with others. One of the best things about social media is that it allows us to connect with people in the industry. As someone who's looking to improve their PR, you should do the same, making the most out of channels like Facebook, Twitter and LinkedIn. By doing so, you'll stand a greater chance of reaching public relations success. It also doesn't hurt that said connections can open other doors for you.
DO consider adding video as well. Another way to engage your audience, according to Christina Kelly, is with the inclusion of video. This type of content is not only engaging, but it can be tailored to fit your every need. Ideally, you'll want to make sure that this type of content is made short and sweet, so that it can be easily digested. By doing so, you'll make an even bigger splash when it comes to your public relations efforts.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
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Kindly contact Christina Kelly if you would care for more public relations expertise from Christina DiMauro Kelly.
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