Benefits Of LED Billboard Advertising

الأربعاء، 17 أكتوبر 2018

By Kathleen Cox


Coming up with a good product, brand or service is not important like creating awareness about it. Apart from social media or online promotion, businesses are turning to outdoor adverts like the use of digital displays. These were still in use decades ago but they have been advanced nowadays to lower costs and make them more effective. Here are some of the benefits of using LED billboard advertising.

One of the reasons organizations are using digital screens is that they are cheap. Paying online marketers is very expensive. Choosing to use brochures and posters for outdoor promotion, on the other hand, will be very expensive due to the printing of the posters. You do not necessarily have to pay for hundreds of full-color flyers to be put on all streets of the city. It will be very costly. Digital screens make sure you can create the ad digitally and send copies free of charge.

The next advantage is that there is a short lead time. The advertisement is sent electronically to the display which takes hours. The need to wait for weeks or send the ad weeks before it goes up the screen is eliminated. After a few hours, you will see the content you were advertising which is contrary to what happens in traditional counterparts. One sends the prints manually and so you have to do it days prior to the ad going up on the screen.

The strategic location of these screens is the other advantage of using them. This form of outdoor advertising is becoming prevalent also because the screens are located in central locations like city squares or streets that are very busy where passersby can easily see the content of the screen. Because of the brightness of the displays, many people can see its contents from far. A large portion of people is therefore reached by the information in the ad.

Versatility is also a good reason for using these LED displays. A business can easily upload an advertisement for a specific day and have it finish in a specific day instantly without having to make arrangements. If you think the advert will work better as a video, it is easy to do it. Adding content or editing of the message will also be very easy.

The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.

The other benefit is that one can promote products only at specific times of the day. This enhances effectiveness because you choose a strategic time when you are assured of getting the attention of your customers. A bar should buy a promotion space on a billboard when employees are from work headed home instead of doing it in the morning when they are going to work.

In conclusion, digital displays offer great creativity due to the features contained on the screen. If you are opening a new joint, you can do a countdown five days to the launch. Those with fast food places that open until late can start promoting some of their product from 10 pm when it starts getting late. It will be inexpensive and an effective time to do the promotion.




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